Description
Storytelling—how to capture and cling a reader’s hobby through suave narration of factual cloth
William E. Blundell, one of the finest writers on one in every of The USA’s finest-written papers—The Wall Highway Journal—has put his noted Journal Function-Writing Seminars into this step-by-step e-book for turning out notable articles. Filled with professional guide on a posh artwork, it provides rookies with a scientific method to function writing and deftly teaches historic execs some new hints about:
· How and the place to get concepts
· What readers like and don’t like
· Adding power and hobby to tired themes
· Getting from first concepts to conclude article
· The suggestions of company
· How—and whom—to quote and paraphrase
· Wordcraft, leads, and narrative move
· Self-editing and notes on trend
… plus many sample function articles.
